The Huffington Post -
2 Aug 2013 23:58
French advertising giant Publicis and its American rival Omnicom announced on Sunday that the two firms were merging to create the world's biggest advertising company. News of the merger, which will produce a $35 billion advertising behemoth, has sent ripples throughout an industry facing increased competition from disruptive rivals like Google, Facebook and Twitter. Some competitors see the merger as an opportunity to steal clients who want a more personal advertising approach, while others hav...
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